10 Best Email Marketing Software for Small Businesses in 2024
There is still no better way for a small business to get through the iron curtain of their target market than by effective email marketing. Using Email Marketing Software that Makes you Look Professional Creating professional email campaignsAutomating outreachTracking results to optimize your strategy.
This guide lists the top 10 email marketing software for small businesses in 2024, featuring features and pricing details you need to know before buying. After reading this article, you will find the best email marketing software for small businesses which will be an ideal solution for your business needs, whether searching for a specialist tool or an all-in-one solution.
List of 10 best email marketing software for small businesses
1. Omnisend – Best for Multi-Channel Marketing
Omnisend is a popular marketing tool that caters primarily to small e-commerce businesses. It helps put everything in one place including your SMS marketing, social media marketing, and email marketing. With Omnisend, you can easily create emails using a variety of templates and drag-and-drop editing tools—perfect for new and novice users.
Key Features:
- Pre-built templates for attractive emails without coding or advanced email knowledge
- Workflows that help you replicate top-converting email strategies
- Lead generation pop-ups that increase ROI
- Analytics dashboard for fixing mistakes and identifying opportunities
Pricing: Omnisend offers a free plan for up to 500 emails per month (perfect for small businesses) and 60 text messages. This includes automation, recommended workflows, and A/B testing.
2. Mailchimp – Best for Free Users
Mailchimp is an all-in-one marketing platform that allows small businesses to design landing pages, email capture forms, and much more. Its range of features helps small businesses stay organized and execute marketing strategies.
Key Features:
- Marketing essentials like A/B testing, Campaign Manager, Customer Journey Builder
- AI-powered content creation features
- Audience management by behavior, demographics, and segmentation
- Marketing automation with dynamic content, integrations, and retargeting
- Reporting and analytics tools
Pricing: Mailchimp offers a free plan with limited features, as well as paid plans starting at $6.50/month.
3. MailerLite – Best for Simplicity
MailerLite is a user-friendly email marketing software known for its simplicity and affordability. It offers a clean interface, a drag-and-drop email builder, and a generous free plan.
Key Features:
- Intuitive drag-and-drop email editor
- Customizable sign-up forms and landing pages
- Automated email workflows
- Subscriber segmentation
- A/B testing and analytics
Pricing: MailerLite offers a free plan for up to 1,000 subscribers and 12,000 emails per month. Paid plans start at $10/month.
4. GetResponse – Best for Funnels
GetResponse is a comprehensive platform that allows you to build your entire sales funnel, including email marketing, landing pages, and even a live chat feature.
Key Features:
- Funnel builder with pre-designed templates
- Webinar hosting and automation
- Automated email workflows
- Advanced segmentation and personalization
- Comprehensive reporting and analytics
Pricing: GetResponse offers plans starting at $15/month for up to 1,000 subscribers.
5. Constant Contact – Best for Ease of Use
Constant Contact is a user-friendly email marketing platform that caters primarily to small businesses. It offers a wide range of templates, customization options, and integrations with popular tools.
Key Features:
- Extensive template library
- Event management tools
- List building tools
- E-commerce integrations
- Robust analytics
Pricing: Constant Contact plans start at $20/month for up to 500 contacts.
6. HubSpot – Best All-in-One Solution
HubSpot is a comprehensive CRM platform that includes powerful email marketing features, along with tools for sales, service, and content management. It’s ideal for small businesses looking for an integrated solution.
Key Features:
- Drag-and-drop email editor
- Automated workflows and sequences
- Advanced segmentation and personalization
- A/B testing and analytics
- Integration with HubSpot CRM
Pricing: HubSpot offers a free plan with limited features, as well as paid plans starting at $45/month.
7. ActiveCampaign – Best for Automation
ActiveCampaign is an advanced email marketing platform known for its powerful automation capabilities. It offers features like lead scoring, predictive sending, and machine learning-powered recommendations.
Key Features:
- Visual automation builder
- Lead scoring and predictive sending
- Machine learning recommendations
- Comprehensive reporting and analytics
- Integration with popular tools
Pricing: ActiveCampaign plans start at $9/month for up to 500 contacts.
8. Sendinblue – Best for Transactional Emails
Sendinblue is a versatile email marketing platform that offers features for both marketing and transactional emails. It’s a good choice for small businesses that need to send both types of emails.
Key Features:
- Drag-and-drop email editor
- Automated workflows
- Segmentation and personalization
- Transactional email features
- Comprehensive reporting and analytics
Pricing: Sendinblue offers a free plan with unlimited contacts and 300 emails per day. Paid plans start at $25/month.
9. Drip – Best for Ecommerce
Drip is an email marketing platform designed specifically for ecommerce businesses. It offers features like abandoned cart recovery, product recommendations, and customer segmentation based on purchase behavior.
Key Features:
- Ecommerce-focused features like abandoned cart recovery and product recommendations
- Automated workflows and sequences
- Segmentation based on purchase behavior
- Comprehensive reporting and analytics
- Integration with popular ecommerce platforms
Pricing: Drip plans start at $19/month for up to 500 subscribers. Check our ecommerce website development services to get your customised website designed today!
10. ConvertKit – Best for Creators
ConvertKit is an email marketing platform tailored specifically for content creators, bloggers, and online course creators. It offers features like landing pages, sign-up forms, and integrations with various platforms.
Key Features:
- Tag-based subscriber system
- Customizable sign-up forms and landing pages
- Visual automation builder
- Comprehensive reporting and analytics
- Integration with popular creator platforms
Pricing: ConvertKit offers a free plan for up to 1,000 subscribers, as well as paid plans starting at $9/month.
Conclusion
Email marketing is one of the strongest means that straightforwardly associates you with your local businesses. Using the best email marketing software, you probably can send expert campaigns with no need to be an experienced or automate every of your outbound emails and office work in dealing as a resultPROCEDURE.
Factors to consider when selecting an email marketing software include features, costs, ease of use and integration with your current tools. With 10 options out of the way you can see your choices for what they are and determine which (if any) suits your small business best.
